Industry playbooks
Marketing for professional services firms
A practical playbook for accountants, lawyers, consultants and other firms that sell expertise.
OppRise Editorial · Reviewed 28 September 2026 · 3 min read
The reality of selling expertise
Professional services buyers choose on trust before price. The sales cycle is long, referrals dominate and the person doing the marketing is often also doing the work. The plan has to respect that.
The plays that compound
Pick two or three and do them consistently rather than everything occasionally.
- Publish answers to the questions clients ask before they hire you
- Keep your Google Business Profile and directory listings accurate
- Ask every happy client for a referral and a review, systematically
- Stay visible to past clients with a short monthly email
Measure what matters here
Track enquiries by source, not likes. For most firms, ten qualified enquiries a month beats ten thousand impressions.
Put this into practice with