Team and project operations
A creative approval workflow that does not slow you down
Clear roles and stages for reviewing marketing creative, so approvals are fast and accountable.
OppRise Editorial · Reviewed 28 September 2026 · 3 min read
Define who does what
Slow approvals usually come from unclear roles. Name one maker, one reviewer and one final approver for each piece of work.
Keep stages few
Three stages are enough for most teams.
- Draft: shared for early feedback
- Review: checked against brief and brand rules
- Approved: ready to publish, with a record of who approved
Agree response times
Set a simple expectation, such as feedback within one working day. Record decisions alongside the work so nobody has to search chat threads later.
Put this into practice with