Team and project operations
A one page campaign brief template
The fields every campaign brief needs so creative, media and reporting start aligned.
OppRise Editorial · Reviewed 28 September 2026 · 3 min read
What goes on the page
A brief should fit on one page. If it does not, the thinking is not finished.
- Goal and the one metric that proves it
- Audience and what they need to believe
- Key message and proof points
- Channels, budget and dates
- Mandatory brand rules and approvals
Use it all the way through
Refer back to the brief at review stages and in the final report. It keeps feedback anchored to what was agreed rather than personal taste.
Put this into practice with