Analytics and measurement
A conversion tracking checklist before you spend
The tracking checks to run before any paid campaign, so every dollar of spend produces usable data.
OppRise Editorial · Reviewed 28 September 2026 · 3 min read
Why tracking comes first
Optimisation algorithms learn from conversion signals. If the signal is wrong or missing, the platform optimises toward the wrong thing and you pay for the lesson.
The pre spend checklist
Run these checks in order, with a real test conversion, before launch.
- Analytics tag fires on every page
- Conversion event fires once per real action, not per page view
- Ad platform pixel or tag receives the same conversion
- UTM parameters survive the full journey
- Test conversion appears in reports within the expected delay
Retest after every site change
Tracking breaks silently. A theme update, a new form tool or a consent banner change can stop events firing. Add a monthly tracking check to your calendar.
Put this into practice with