AI creative
How to keep AI creative on brand
What to put in a brand reference so AI generated images, video and copy start close to right.
OppRise Editorial · Reviewed 27 September 2026 · 3 min read
Why AI creative drifts
Image and copy models produce plausible output by default. Plausible is not the same as yours. Without brand context, results lean towards generic stock styles and a neutral voice.
What a good brand reference includes
The more specific the reference, the less editing you do later.
- Logo files and clear spacing rules
- Primary and secondary colours with usage notes
- Typefaces and example headlines
- Tone of voice with words you use and words you avoid
- Products with real photos and key benefits
- Hard rules, for example claims you cannot make
Keep humans in the approval step
Even with strong grounding, a person should approve every concept before it reaches an audience. Label concepts as drafts until approved, and keep a record of who approved what. Brand Vault and Rise Studio are built around this flow.
Put this into practice with