Team and project operations
Running a short marketing retro
A thirty minute retrospective format that turns each campaign into lessons for the next one.
OppRise Editorial · Reviewed 28 September 2026 · 3 min read
When to hold one
Hold a retro within a week of a campaign ending, while details are fresh. Thirty minutes is enough for most teams.
Three questions
Ask everyone to answer before the meeting so quieter voices are heard.
- What worked that we should repeat?
- What slowed us down?
- What will we change next time?
End with owners
Each change gets one owner and a date. Store the notes where the next campaign brief will be written so the lessons are in front of the team when it matters.
Put this into practice with