Industry playbooks
Marketing playbook for local service businesses
The few channels that tend to matter most for trades, clinics and studios serving a local area.
OppRise Editorial · Reviewed 28 September 2026 · 3 min read
Get the basics right first
For local businesses, being easy to find and easy to contact often matters more than any campaign.
- A complete and accurate Google Business Profile
- Consistent name, address and phone across the web
- A fast site with clear service and area pages
- A simple way to book or enquire
Ask for reviews consistently
Build review requests into your normal process after a job is completed. Reply to every review, positive or negative, in a calm and helpful tone.
Use paid search narrowly
Target your service area and high intent searches. Track calls and form enquiries so you know which spend brings real work.
Put this into practice with