Industry playbooks
Marketing playbook for cafes, restaurants and venues
The few channels and habits that matter most for hospitality businesses competing on local demand.
OppRise Editorial · Reviewed 28 September 2026 · 3 min read
Get the basics right first
Most customers check opening hours, menu and location before visiting. Keep your Google Business Profile, website and social profiles consistent and current.
Channels that pull their weight
Focus on a short list.
- Google Business Profile with fresh photos and posts
- Instagram and TikTok for food and atmosphere
- A simple email or SMS list for regulars
- Local search ads around peak booking times
Plan around your calendar
Menus change, seasons shift and events come around every year. A simple calendar of launches and holidays lets you prepare content weeks ahead rather than the night before.
Put this into practice with