Team and project operations
Writing clear feedback on creative
How to give feedback on ads and designs that gets a better second draft instead of a round of guessing.
OppRise Editorial · Reviewed 28 September 2026 · 3 min read
Tie feedback to the goal
Start from what the piece needs to achieve. Feedback such as the offer is hard to spot in the first second is more useful than I do not love it.
A helpful structure
Group comments so the designer can act on them.
- Must fix: errors, claims, brand rules
- Should change: anything that weakens the goal
- Could try: optional ideas
- Keep: what is working and should stay
One voice per round
Collect comments from everyone, resolve conflicts, then send one combined list. Conflicting notes from different people slow every project down.
Put this into practice with