Analytics and measurement
Setting up key events in Google Analytics 4
Which actions to mark as key events in GA4 so your reports reflect what actually matters to the business.
OppRise Editorial · Reviewed 28 September 2026 · 3 min read
What a key event is
GA4 records many events. Key events are the few you mark as important, such as a purchase, a booking or a lead form submission. They power conversion reporting.
Choosing the right ones
Keep the list short and meaningful.
- Purchases or completed bookings
- Qualified lead submissions
- Trial or account sign ups
- One or two micro steps, such as starting checkout
Check before you trust
Test each key event yourself with DebugView and confirm the counts roughly match your own records. A report built on a broken event is worse than no report.
Put this into practice with