AI visibility
Choosing the questions to track for AI visibility
How to build a list of customer questions that shows whether AI assistants recommend you.
OppRise Editorial · Reviewed 28 September 2026 · 3 min read
Where good questions come from
The best questions are the ones real customers ask before they buy.
- Sales and support conversations
- Search Console queries
- Reviews of you and your competitors
- Forums and community threads in your category
Mix question types
Include broad category questions, comparison questions and specific problem questions. Each shows a different stage of the buying journey.
Check on a steady cadence
Assistant answers change over time. Checking the same list monthly shows trends rather than one off snapshots.
Put this into practice with