AI creative
Resizing creative for every placement
How to plan one idea across square, vertical and landscape formats without losing the message.
OppRise Editorial · Reviewed 28 September 2026 · 3 min read
Design for the tightest crop first
Start with the vertical 9:16 frame, where space for text is smallest. If the message works there, it will usually work in square and landscape too.
Formats to cover
Most campaigns need a small set of sizes.
- 9:16 for stories and short video
- 1:1 and 4:5 for feeds
- 1.91:1 for link ads and display
- Safe zones clear of platform buttons and captions
Where AI helps
AI tools can extend backgrounds and reframe images quickly. Always check that the product, logo and any text stay intact and readable after resizing.
Put this into practice with