SEO
Meta descriptions that get clicks
How to write the short summary under your search result so more of the right people click through.
OppRise Editorial · Reviewed 28 September 2026 · 3 min read
What the description does
A meta description does not directly change rankings, but it often shapes whether someone clicks. Think of it as a short ad for the page.
A simple recipe
Aim for roughly 150 characters.
- Say what the page gives the reader
- Include the main phrase people search for
- Add one specific detail such as a price, location or number
- Keep every description unique
Search engines may rewrite it
Google sometimes shows different text if it better matches the query. A clear, accurate description still gives it the best starting point.
Put this into practice with