Industry playbooks
Marketing playbook for online course creators
A simple path from free content to paid enrolments for educators and course creators.
OppRise Editorial · Reviewed 28 September 2026 · 3 min read
Map the path to enrolment
Most students need several touches before they buy. Map the steps from first discovery to enrolment and make each one easy.
A common structure
Many creators follow a similar flow.
- Short video or article that solves a small problem
- Free resource in exchange for an email
- A short email series that builds trust
- A clear enrolment page with outcomes, price and refund terms
Measure each step
Track sign ups, email clicks and enrolments separately. The weakest step is usually where the next improvement should go.
Put this into practice with